Website Usability

By tracking where people click on your website, you can have insights into usability. The tool is Crazy Egg

Importance of Search

Travel and Hospitality Industry Research:

• 80% of website visits begin in a search engine or a directory service. (Forrester)
• 72% of online travel buyers made travel relevant keyword searches in the weeks prior to their online booking. (comScore Networks.
• 60% of online travel shoppers claim to use search engines to research their vacations. (PhoCusWright)
  
• Check out our whitepaper with travel industry research

Link Building

Link-building works better if you do it smart. Work Smarter not harder.

1. Stop linking to unrelated businesses you don’t know.
   
2. Don’t buy links.
   
3. Asking related websites to add a page on their website, with all kinds of information about your market and services and contact info and a link to your website mixed in. Give them a logo too. It is better to have a page out there linking to you than just a link.
   
4. A little reciprocal linking is OK and a lot is not.
5. It is healthy to have deep links.
6. Check out Google's Guidelines
   
7. Yahoo Site Explorer is a good tool to research your links and your competitors.

Website Analytics

Conversion and ROI Tracking is Vital. Sample Reports:

Key Performance Metrics:


Visitor Details for every online booking:


Campaign Based Summary Results:


Changes in Search Engine Traffic, by Keyword: