tag:blogger.com,1999:blog-27415743555434854262011-04-21T14:30:32.352-07:00Strategies for improving online presence and increasing online conversion rates. Presented by Trent Blizzard for Navis Technologies Leadership ConferenceTrent Blizzardhttp://www.blogger.com/profile/11635752093443379617noreply@blogger.comBlogger41100tag:blogger.com,1999:blog-2741574355543485426.post-69964007144197636642008-02-12T06:24:00.000-08:002008-12-09T06:32:10.927-08:00<a href="http://vrma07.blogspot.com/2007/10/new-usability-click-mapping.html"> <!-- google_ad_section_start --></a>By tracking where people click on your website, you can have insights into usability. The tool is <a href="http://www.crazyegg.com/">Crazy Egg</a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_6VBNQgI5vVA/RxNqDXAgMaI/AAAAAAAAAFA/KRunxdx4Axs/s1600-h/emerald-pinpoint.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://3.bp.blogspot.com/_6VBNQgI5vVA/RxNqDXAgMaI/AAAAAAAAAFA/KRunxdx4Axs/s400/emerald-pinpoint.jpg" alt="" id="BLOGGER_PHOTO_ID_5121553807198663074" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_6VBNQgI5vVA/RxNlWHAgMVI/AAAAAAAAAEY/odZqeig2iQU/s1600-h/hiltonhead-heat.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://2.bp.blogspot.com/_6VBNQgI5vVA/RxNlWHAgMVI/AAAAAAAAAEY/odZqeig2iQU/s400/hiltonhead-heat.jpg" alt="" id="BLOGGER_PHOTO_ID_5121548631763071314" border="0" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_6VBNQgI5vVA/RxNlW3AgMXI/AAAAAAAAAEo/dFHr0GfIY4g/s1600-h/vacationsinc-heat.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://1.bp.blogspot.com/_6VBNQgI5vVA/RxNlW3AgMXI/AAAAAAAAAEo/dFHr0GfIY4g/s400/vacationsinc-heat.jpg" alt="" id="BLOGGER_PHOTO_ID_5121548644647973234" border="0" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2741574355543485426-6996400714419763664?l=navistechnologies.blogspot.com' alt='' /></div>Trent Blizzardhttp://www.blogger.com/profile/11635752093443379617noreply@blogger.com0tag:blogger.com,1999:blog-2741574355543485426.post-67145393038224010772008-02-11T06:27:00.000-08:002008-12-09T06:32:10.950-08:00<p>Travel and Hospitality Industry Research:<br /></p><ul><li>80% of website visits begin in a search engine or a directory service. (Forrester)</li><li>72% of online travel buyers made travel relevant keyword searches in the weeks prior to their online booking. (comScore Networks.</li><li>60% of online travel shoppers claim to use search engines to research their vacations. (PhoCusWright)<br /></li><li>Check out our <a href="http://www.blizzardinternet.com/whitepapers">whitepaper with travel industry research</a></li></ul><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_6VBNQgI5vVA/R6n7AsqZJQI/AAAAAAAAAGE/V-Z-zyKPjZU/s1600-h/click+data.bmp"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://3.bp.blogspot.com/_6VBNQgI5vVA/R6n7AsqZJQI/AAAAAAAAAGE/V-Z-zyKPjZU/s400/click+data.bmp" alt="" id="BLOGGER_PHOTO_ID_5163934437164524802" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_6VBNQgI5vVA/R6n7A8qZJRI/AAAAAAAAAGM/YAe5lqDl8qk/s1600-h/caolclick+data.bmp"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://4.bp.blogspot.com/_6VBNQgI5vVA/R6n7A8qZJRI/AAAAAAAAAGM/YAe5lqDl8qk/s400/caolclick+data.bmp" alt="" id="BLOGGER_PHOTO_ID_5163934441459492114" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_6VBNQgI5vVA/R6n7A8qZJSI/AAAAAAAAAGU/67oHvI1CPBo/s1600-h/heatmap.bmp"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://4.bp.blogspot.com/_6VBNQgI5vVA/R6n7A8qZJSI/AAAAAAAAAGU/67oHvI1CPBo/s400/heatmap.bmp" alt="" id="BLOGGER_PHOTO_ID_5163934441459492130" border="0" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2741574355543485426-6714539303822401077?l=navistechnologies.blogspot.com' alt='' /></div>Trent Blizzardhttp://www.blogger.com/profile/11635752093443379617noreply@blogger.com0tag:blogger.com,1999:blog-2741574355543485426.post-2777190351284938102008-02-10T06:32:00.000-08:002008-12-09T06:32:10.963-08:00<p><span style="font-weight: bold;">Link-building</span> works better if you do it smart. Work Smarter not harder.<br /><br /></p><ol><li>Stop linking to unrelated businesses you don’t know.<br /></li><li>Don’t buy links.<br /></li><li>Asking related websites to add a page on their website, with all kinds of information about your market and services and contact info and a link to your website mixed in. Give them a logo too. It is better to have a page out there linking to you than just a link.<br /></li><li>A little reciprocal linking is OK and a lot is not.</li><li>It is healthy to have deep links.</li><li>Check out <a href="http://www.google.com/support/webmasters/bin/answer.py?hl=en&amp;answer=35769">Google's Guidelines</a><br /></li><li><a href="http://siteexplorer.search.yahoo.com/">Yahoo Site Explorer</a> is a good tool to research your links and your competitors.<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_6VBNQgI5vVA/Rvn_3HAgMLI/AAAAAAAAADM/jttRFNDo0VE/s1600-h/sample-yahoo.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://4.bp.blogspot.com/_6VBNQgI5vVA/Rvn_3HAgMLI/AAAAAAAAADM/jttRFNDo0VE/s400/sample-yahoo.jpg" alt="" id="BLOGGER_PHOTO_ID_5114400174094954674" border="0" /></a></li></ol><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2741574355543485426-277719035128493810?l=navistechnologies.blogspot.com' alt='' /></div>Trent Blizzardhttp://www.blogger.com/profile/11635752093443379617noreply@blogger.com0tag:blogger.com,1999:blog-2741574355543485426.post-31825618271294659552008-02-08T06:39:00.000-08:002008-12-09T06:32:11.155-08:00Conversion and ROI Tracking is Vital. Sample Reports:<br /><br />Key Performance Metrics:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_6VBNQgI5vVA/RvoA6XAgMQI/AAAAAAAAAD0/DrV0c0hSxc4/s1600-h/kpi.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://2.bp.blogspot.com/_6VBNQgI5vVA/RvoA6XAgMQI/AAAAAAAAAD0/DrV0c0hSxc4/s400/kpi.jpg" alt="" id="BLOGGER_PHOTO_ID_5114401329441157378" border="0" /></a><br />Visitor Details for every online booking:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_6VBNQgI5vVA/RvoAnHAgMOI/AAAAAAAAADk/IyMMFW5wS2w/s1600-h/visitor-details.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://1.bp.blogspot.com/_6VBNQgI5vVA/RvoAnHAgMOI/AAAAAAAAADk/IyMMFW5wS2w/s400/visitor-details.jpg" alt="" id="BLOGGER_PHOTO_ID_5114400998728675554" border="0" /></a><br />Campaign Based Summary Results:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_6VBNQgI5vVA/RvoAiXAgMNI/AAAAAAAAADc/zsTvAxHen9E/s1600-h/campaign.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://2.bp.blogspot.com/_6VBNQgI5vVA/RvoAiXAgMNI/AAAAAAAAADc/zsTvAxHen9E/s400/campaign.jpg" alt="" id="BLOGGER_PHOTO_ID_5114400917124296914" border="0" /></a><br />Changes in Search Engine Traffic, by Keyword:<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_6VBNQgI5vVA/RvoAd3AgMMI/AAAAAAAAADU/ZQviiBMkrcY/s1600-h/keywords.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://4.bp.blogspot.com/_6VBNQgI5vVA/RvoAd3AgMMI/AAAAAAAAADU/ZQviiBMkrcY/s400/keywords.jpg" alt="" id="BLOGGER_PHOTO_ID_5114400839814885570" border="0" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/2741574355543485426-3182561827129465955?l=navistechnologies.blogspot.com' alt='' /></div>Trent Blizzardhttp://www.blogger.com/profile/11635752093443379617noreply@blogger.com0